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Letters From Ellen

Looking closely at the things we move too fast to see.

A weekly piece that starts somewhere small - a ketchup bottle, a stranger’s review, a question my mother asked, a worksheet from my daughter’s school.

Each one follows that ordinary thing to the story underneath: culture, work, parenting, the rules we inherited, and what we choose to carry forward.

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Crushing the Bag

Parenting, Rewritten

+2

Crushing the Bag

What a handful of ketchup chips taught me about choice, control, and the quiet inheritance between mother and daughter

Jun 12, 2026

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2 min read

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The Red Queen's Race

The Red Queen's Race

What's left to do when AI can do almost everything else

Jun 12, 2026

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3 min read

The Soil Problem

The Soil Problem

Why no prompt, code, or VA can fix content that has nothing underneath it

Jun 12, 2026

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3 min read

The Ceiling Flower Problem

The Ceiling Flower Problem

Why we keep decorating around the thing we won't deal with

Jun 12, 2026

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3 min read

Latest Posts

Crushing the Bag

What a handful of ketchup chips taught me about choice, control, and the quiet inheritance between mother and daughter

Jun 12, 2026

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2 min read

Ellen Wong
Ellen Wong
Crushing the Bag

The Drawer of Almost-Right Bulbs

What an 86-year-old cartel decision taught me about the furniture I never chose

Jun 12, 2026

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2 min read

Ellen Wong
Ellen Wong
The Drawer of Almost-Right Bulbs

The Kind of Rich That Doesn't Need a Yacht

What my grandmother's passing taught me about clarity, wealth, and building a brand that actually means something

Jun 12, 2026

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2 min read

Ellen Wong
Ellen Wong
The Kind of Rich That Doesn't Need a Yacht

What You're Actually Afraid Of

A naturopathic medical professor on AI, identity, and the German abbot who couldn't let go of scribes.

Jun 12, 2026

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3 min read

Ellen Wong
Ellen Wong
What You're Actually Afraid Of

You Can't Ketchup If You Don't Notice

How a 100-year-old bottle reveals the defaults nobody chose for you

Jun 12, 2026

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2 min read

Ellen Wong
Ellen Wong
You Can't Ketchup If You Don't Notice

Letters From Ellen


Explore tags

Living With AI

On Voice & Work

A Doctor’s Lens

The Marketing Underneath

Parenting, Rewritten

The Defaults We Inherit

The Memoir, In Progress

What you can expect

An ordinary thing, looked at closely

Each letter starts somewhere small - a ketchup bottle, a stranger's review, a question my daughter asked from the back seat - and follows it to whatever is sitting underneath.

Notes from the memoir-in-progress

Some letters come from the book directly. Others stay close to the same questions: what our families taught us, what culture asked of us, and what we want to carry forward with more intention.

Honest, not resolved

Some essays land on an answer. Most leave room for the question to keep breathing, and that’s the point.

No hacks, no homework

Nothing to optimize or "do better." Just a letter worth slowing down for - the kind you might send to a friend with a note that says, this made me think of you.

About The Author

Written by a Naturopathic Doctor, brand consultant, and mother, raised in a Chinese household within a Western world - and now raising a daughter between the two. I like examining what’s underneath, and I can't really turn it off.

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